About Us

About Us

Market Identity® is a leading wholesale distributor of plush toys, mascots, souvenirs and personal items. Originally created to sell to colleges and universities, Market Identity® is authorized to produce licensed college merchandise. It has now grown to provide retail items for camps, bookstores and even the Girl Scouts of the USA.

If you are a reseller/retailer and have a logo, mascot, spokes-character or even a living legend, Market Identity® can turn it into a custom-designed plush product, whether it’s a fanciful creation or a realistic replication. We can even match your school and team colors, utilize unusual materials and incorporate special design features.

If you need help during any step of the way, our award-winning customer service team is always here to help. At Market Identity®, we consider each and every customer as our partner in the growth and support of proven retail solutions. Our experience has allowed us to develop valued relationships with our customers while building efficient programs, ensuring we consistently serve our customers with excellence.

Management Team

Samuel F. Rossa, President and CEO
Mr. Rossa has more than 21 years of experience in supporting engineering and information technology requirements for the nation's largest corporations. He has worked for a variety of prominent companies including Lockheed, Northrop Grumman, Siemens Westinghouse Power Corp., United Technologies and IBM to name a few. Mr. Rossa has served as President and CEO of Market Identity since October 2007. Mr. Rossa is a graduate of Purdue University and holds a Bachelor of Science in Engineering.

An accomplished corporate strategist and large program executor, Mr. Rossa's vision and expertise in workforce solutions have notable enterprise results in the retail, power generation, aerospace and general consumer goods sectors. This vision has now extended to Market Identity where his technical background has allowed for a competitive advantage.

A process-minded approach to all aspects of the order/warehouse/decorating/shipping functions supports Market Identity’s mantra of speed, quality and ease of use. Mr. Rossa's solutions and IT background has already produced benefits for the company’s website enhancements, electronic data exchange interfaces and web-based inventory view capabilities, making Market Identity the go-to for retail solutions.

Clara Davis, Senior Vice President of Finance and Administration
As Senior Vice President of Finance and Administration, Ms. Davis provides leadership to safeguard the company’s strong financial health and to continuously improve services in support of the company’s mission and goals. Ms. Davis is responsible for the management of overall financial affairs and oversees the finance, purchasing, human resources, treasury and legal departments at Market Identity. Her prior professional background includes nearly a decade with Tandem Staffing, where she most recently served as Vice President of Finance and Administration. Ms. Davis has over 15 years of experience in the finance/accounting field working in private and public companies. Ms. Davis earned both her MBA and Bachelor of Science in Accounting from Nova Southeastern University.

Dave Vasquez, Vice President of Operations
Responsible for planning and directing all aspects of operational policies and initiatives, Mr. Vasquez has held the title of Vice President of Operations at Market Identity since December 2007. Mr. Vasquez's prior professional background includes serving 14 years as Vice President of Regional Operations for Harland Clarke, where he led the regional division through comprehensive re-engineering, work design and process improvement efforts. He also served nearly ten years in the United States Navy as a naval flight officer. Mr. Vasquez earned a Bachelor of Arts in Finance from the University of South Florida and his MGA in Financial Management from the University of Maryland.

Peter Maccarrone, Vice President of Sales
Mr. Maccarrone has served as Vice President of Sales for Market Identity for over 10 years.

Mark Holland, Vice President of Marketing
As Vice President of Marketing, Mr. Holland oversees Market Identity’s marketing and creative services team which is responsible for advertising and promotion, catalog and website development, tradeshow management, sales tools and corporate communications. Originally hired as Market Identity’s Director of Marketing in 2005, Mr. Holland was quickly promoted to the position of Vice President of Marketing in 2006. Mr. Holland has worked in the marketing field for over 15 years and has held positions for a variety of companies including Bisk Education, Impact Advertising, Ad Image and R.J. Reynolds Tobacco Co. Mr. Holland earned a Bachelor of Science in Marketing and Business Administration from Florida State University.

Beth Fox, Vice President of Product Development
As Vice President of Product Development, Ms. Fox is responsible for overseeing Market Identity’s product development, category management and assortment plan. Prior to working at Market Identity, Ms. Fox spent four years at Norwood Promotional Products, most recently serving as Senior Marketing Manger responsible for product development, inventory management and marketing. She received further experience at the University of Texas Co-Op, where she held the title of Vice President of Merchandising and Marketing. Ms. Fox began her career in direct mail and has since worked in a variety of product development, inventory management and merchandising roles. Ms. Fox earned a Bachelor degree in Communication from Weber State University.

Frank Silbert, Director of Quality Control
Mr. Silbert has worked for Market Identity since 1995, holding a variety of positions including Quality Assurance Inspector, Printing/Packing Supervisor and Manufacturing and Quality Assurance Supervisor. Mr. Silbert has developed and implemented all quality inspection procedures for receiving, manufacturing and decorating. Prior to joining the Market Identity team, Mr. Silbert worked for nearly twenty years in production and quality assurance at The Hibbert Group in Trenton, New Jersey. Mr. Silbert holds a Bachelor of Science in Printing Management from the Rochester Institute of Technology.

David Lindsay, Director of Business Intelligence
As Director of Business Intelligence at Market Idenitity, Mr. Lindsay is responsible for creating the intelligence that comes from the company’s compiled data, resulting in more efficient operations and expedited order fulfillment. Mr. Lindsay is also responsible for overseeing the business intelligence solutions team and for managing IT projects. Prior to working for Market Idenitity, Mr. Lindsay held a variety of positions at AGI/USA Fabrication, Stayfast, Inc., Contour Industries Incorporated and Commercial Insulating Glass Company and King Louie International, where he gained a decade of experience in the promotional products industry. Mr. Lindsay earned a Bachelor of Science in Industrial Technology from Tennessee Technological University.