About Us

About Us

Market Identity® is a leading wholesale distributor of plush toys, mascots, souvenirs and personal items. Originally created to sell to colleges and universities, Market Identity® is authorized to produce licensed college merchandise. It has now grown to provide retail items for camps, bookstores and even the Girl Scouts of the USA.

If you are a reseller/retailer and have a logo, mascot, spokes-character or even a living legend, Market Identity® can turn it into a custom-designed plush product, whether it's a fanciful creation or a realistic replication. We can even match your school and team colors, utilize unusual materials and incorporate special design features.

If you need help during any step of the way, our award-winning customer service team is always here to help. At Market Identity®, we consider each and every customer as our partner in the growth and support of proven retail solutions. Our experience has allowed us to develop valued relationships with our customers while building efficient programs, ensuring we consistently serve our customers with excellence.