About Us

About Us

Market Identity / It's All Greek To Me is a leading wholesale distributor of plush toys, mascots and souvenirs. Originally created to sell to colleges and universities, Market Identity / It's All Greek To Me is authorized to produce licensed college merchandise. It has now grown to provide retail items for camps, bookstores and even the Girl Scouts of the USA.

If you are a reseller/retailer and have a logo, mascot, spokes-character or even a living legend, Market Identity / It's All Greek To Me can turn it into a custom-designed plush product, whether it's a fanciful creation or a realistic replication. We can even match your school and team colors, utilize unusual materials and incorporate special design features.

If you need help during any step of the way, our award-winning customer service team is always here to help. At Market Identity / It's All Greek To Me, we consider each and every customer as our partner in the growth and support of proven retail solutions. Our experience has allowed us to develop valued relationships with our customers while building efficient programs, ensuring we consistently serve our customers with excellence.